Right? Wrong? White, grey, or black?
Search engine optimization strategies have changed a lot over the years.
Honestly it’s hard to argue with the tactics old school SEOs have used to make themselves millions.
Why would they ever care about creating the highest quality, unique, and informative content when buying a few links from shady websites worked for so long?
As little as 5 years ago all you had to do to rank a local business was list it on more directory’s and citation sites than your nearest competitor.
But one thing is sure. The search engines are changing, fast. And those changes are all focused on delivering the most relevant result.
They are serving results so accurate it feels like they are listening to us. And they probably are… why else would the echo dot be so affordable if we weren’t somehow feeding it information 24hours a day.
But search engines don’t need to listen to your conversations to predict what you are going to search for. Your past search history, those around you, and pages you have visit have provided the machine so much information it could be deaf dumb and blind and still deliver a result that feels too on point not to be nefarious.
More than ever you need to be focusing on creating high quality content that people actually choose to link to because it’s so damn good.
Here are some bad ways to build links for SEO
- Automated link building software: There are tools out there that you can simply put your domain name in and get links built. This may have worked years ago but it was so overused those links have no value and to Google are the most lazy type of spam links possible
- Unnatural article marketing and guest posting: everything has to be natural. Guest posting is a great opportunity as long as it’s a mutually beneficial thing. Ask yourself… would this sites author ever write content that could even remotely relate to my business.
- Be Gone footer links! Webmasters this ones for you, stop putting your damn business in your clients footers. Be smart and figure a more natural way to get those links. For our local business clients I create an partners page to list us and other partners the clients use.
- Forum comments with optimized anchor text on links: if you weren’t commenting purely for seo purposes how would you link the site? Instead of saying this is the best pizza in Austin and linking that phrase you’d probably say “home slice has the best pizza in austin”
In the end I’m not gunna argue with the old guard of SEOs, and to be honest I wish I was around to battle in the Wild West the Internet once was.
But now everything is about relevancy, and the old tactics just don’t work the same.
What does work? Creating high quality, unique content, that people want to share on their own.
Make super useful content = get badass links in your sleep.